Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web usage.

What is Web Analytics?

Web Analytics is measuring, collecting, analysing and reporting web data for the purpose of understanding and optimizing web usage. Web Analytics is used not only for measuring web traffic but also for business purposes and market research to assess effectiveness of a particular website...

  • Defining Website Goals

    our first step on any website goals, you must understand your goals in order to improve your website.

  • Collecting Website Data

    Collect correct and suitable data for Defining Website Goals. We will not go into data collection methods (Web Logs, JavaScript Tagging, Web Beacons and Packet Sniffing) as this has been extensively documented

  • Analyze Data

    Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

  • Test Alternatives

    Testing is the most interesting outcome about experimenting is not the final result; it is the learning experience about the customer, a chance to understand what they like and dislike, which ultimately will lead to more or less conversions.

  • Implementation

    A Web Analyst that overcomes all previous steps successfully and then gets stuck on the implementation of insights is dying on the beach.